Axe Products List

Axe men, owned by British-Dutch company Unilever, is known widely for its transnational consumer goods, which include beauty products and personal care products.

Unilever is spread across a wide array of categories, with the company owning about 400 brands. Their market turnover comes to about 53.7 billion euros as estimated in 2017, among which one of the brands that has crossed the 1 billion mark is Axe for men, which has young males as its target demographic.

Axe was introduced in France in 1983, and was inspired by another of Unilever’s brand called Impulse. Axe is also known as Lynx in Australia, Ireland, New Zealand, the United Kingdom, and China. In South Africa, it was introduced as EGO. The brand specialises in male grooming products, especially perfumes. It has been in the market since 1983 and is well known worldwide for its men's deodorants and perfumes. The variants include fragrances like musk, spice, amber, oriental and marine. It has also diversified into different areas like aftershave lotion, shampoos and shower gel over the years. The products, especially shampoos, are available in three different sizes, mainly regular, travel size and XL. Apart from this, the company also introduced a few limited edition products for sale over a period of few months or so.

Top Products by Axe

Axe Signature Body Perfume, Mysterious, 154ml

It is a leading male deodorant with 0% gas, doesn't fade away, and is said to last three times more than other perfumes.

Axe Recharge, Ocean Breeze Deodorant, 150 ml

This deodorant is the best for summers. It works as a cooling deodorant and reduces body temperature by 6 degrees instantly. Its cool and aquatic fragrance keeps the body fresh for 24 hours.

Axe Signature Dark Temptation Body Perfume, 154ml

This Axe deodorant provides a sensual and smooth chocolate fragrance. It's a long-lasting deodorant and its smell lasts as long as 24 hours.  

Axe Signature Denim Cologne Talc

AXE Signature cologne talc for men gives a sweat-free feeling by controlling body odour. Its fresh citrus smell helps in smelling fresh with its long-lasting freshness. 

AXE Provoke Deodorant, 150 ml

The AXE provoke deodorant constitutes fragrances including, coconut, marshmallow, hazelnut and caramel, the scent is sure to last on your body for longer hours. It keeps a body fresh and clean by keeping body odour away